Pink Day in LA 2021

Artist: Malicei

Celebrate the fourteenth annual Pink Day in LA community event on 23 October! Every year, Gamers Giving Back and members of the Guild Wars® and Guild Wars 2 community raise funds to benefit the Canadian Cancer Society’s research to find a cure. Join the party and help support the cause!

Pink Day in LA (Lion’s Arch) began in the original Guild Wars in 2007. Friends within the game and members of the community gathered to remember those who died of cancer, to give hope and encouragement to everyone battling it, and to support their families as well.

During the event, stop by Lion’s Arch in Guild Wars 2 and play minigames like human darts, a tonic jumping puzzle race, and hide-and-seek. You can also participate in a medieval fashion contest and trivia competition for a chance to win fantastic prizes.

How to Participate

Date and Time: 23 October from 5:00 p.m. UTC (10:00 a.m. Pacific Time (UTC-7) to 11:00 p.m. UTC (4:00 p.m. Pacific Time)
Location: The city of Lion’s Arch in Guild Wars 2, on NA and EU servers

Organizers will post the map locations 30 minutes prior to the event in the LFG tool for Central Tyria. Join the organizer’s squad and the game will attempt to place you in the instance with the rest of the squad when you enter Lion’s Arch, unless it is full.

If you’re playing Guild Wars 2 that day but you’re not able to join the event, dye your armor pink to show solidarity for the cause!


Donate $10 CDN or more for a chance to win real-life rewards like autographed Guild Wars 2 art, Guild Wars 2: Path of Fire™ backpacks, an ArenaNet Guild Wars 2 shirt and polo shirt donated by Colin Johanson, a Guild Wars 2: Path of Fire vinyl soundtrack, and items like mittens and mugs from the Canadian Cancer Society.

In-game prizes will be given out via event activities and during donation blitzes. You could win a legendary weapon, a Preserved Queen Bee infusion, globs of ectoplasm, and more! Contact Gamers Giving Back founder Yailith.4056 in Guild Wars 2 to donate in-game items, and your name will be recorded in the Hall of Heroes.

Volunteers are still needed to help with the event, so please contact AngelWriter.3652 if you’d like to be involved. Streamers can reach out to Ayin Maiden via the Gamers Giving Back Twitch channel.

For more updates and information, follow Gamers Giving Back on Twitter and join the community trivia Discord channel (available in English only).